Site Performance

The Performance section provides a break-down of how well a webpage performs in terms of speed and responsiveness.

Low scores for performance can indicate a site that loads slowly and does not respond well to user inputs.

The Accessibility section evaluates how accessible a webpage is to visitors with disabilities as well as how legible the content is.

It identifies potential issues that could make it difficult for users with visual, auditory, motor, or cognitive impairments to interact with your site.

Accessibility is an important factor for creating an inclusive web experience, and Google values it as part of the overall user experience.

The Best Practices section looks at how well a website follows modern web development standards, including those for security and performance.

Low scores for this section could indicate a site that doesn't run smoothly/reliably, or isn't secure.

The SEO section defines how well a site is optimised for search engines and whether it is easily discoverable and understandable by them.

Low scores on the SEO tests could lead to a website being ranked low or not at all by search engines, meaning you business will not show up on search results.